Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 7: .Com, User-Generated Content, Web 2.0
20 Apr 2017
School
Department
Professor
Document Summary
It is time to fully face the question and the challenge of. Participation" not publishing": tim o"reilly (2005) what is web 2. 0? , user generated content - blogs, youtube videos, services not-product - platforms as sites for social interaction. Content" becomes more a matter of conversation or connection": the end of the professional complex production. If in web 2. 0 consumers become producers then: Isn"t there still any reason media production should depend on professionals: with mobile and tablets, doesn"t everybody have the means to make their own media, continuity as important as change 1. In search (google) and social media (facebook) digital platform owners become new giants. 1950s - broadcast tv: dominated by big broadcast tv networks such as abc, cbs and nbc. Free to watch, ad driven, big audiences: 2. 1980s - cable and satellite tv: hbo, espn, cnn, nickelodeon and dozens of other channels. Monthly fees and ads, commercial- free premium networks.
