Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 3: Culture Industry, Abstract Theory, Industrial Revolution

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Where people grow or make most of what they need to live. Markets (barter, buying and selling) exist but not central to central life communities are materially poor, local, with folk culture but few tech media. Mindset different from consumerist north american society. A market economy based on the buying and selling of goods (commodities) begins to emerge. Rise of a class or property owners who make wealth (merchants) More and more goods produced as commodities. Produced in factories industrial revolution: not in homes or workshops of farmers any longer. To buy these, people worked for a wage i. e. sell their own time as a commodity: since you have nothing else to give as a commodity capitalism = a society of general commodification (objects and activities/services) Blood and fire rise of capitalism was not a peaceful process. Foundations of political economy ( two contrasting ideologies) Adam smith market is best form of society because it maximizes individual freedom.

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