Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 4: Channels Tv, Making Money, Effective Demand

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2100F/G
• Professor: Nick Dyer- Witheford

Document Summary

1: sale as a commodity (i. e purchase of a video game, dvd, newspaper, or paying for access, for a limited time, to stream video or for a ticket to the movie theatre. 2: selling other commodities (i. e carrying advertising paid for by corporate sponsors in the hopes that audiences will be persuaded to buy the commodities they sell) Not just structures of ownership that help determine media content, there exist other forces in play. In a capitalist society, media companies have 2 main sources of revenue: Media are both commodities in their own right and accelerate the circulation of other commodities. Many media use both methods of making money. Receiving media apparently for free almost invariably as some advertiser hopes that in the course of watching media, one will be persuaded into buying some other commodity. 5-7% of us consumer household expenditures is spent on entertainment means.