Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 7: Product Placement, Fast-Moving Consumer Goods, Interpublic Group Of Companies
30 Jul 2018
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Document Summary
The audience commodity: advertising and the cultural industries. *using advertising to cover advertising, direct marketing, public relations and market research, or what is sometimes called promotional culture . 75-90% revenues for broadcast television & radio and newspapers came from advertising. Product placements important revenue stream for film and video games: corporate sponsorships are also important (ex. For theatre they will come out before the show to thank the corporation that supported their show) Social media and search engines depend almost entirely on advertising revenues: Facebook and google are actually advertising companies: 95% revenues come from their advertising. According to tim wu, he says that there are 4 basic business models. If you are not paying, you are the product aka the audience commodity . In advertising driven media, the commodity that is being sold is the attention of audiences: which is purchased by advertisers, who pays for the number and demographics of viewers and audiences.
