RSM100H1 Lecture Notes - Lecture 8: Tim Hortons, Energy Drink, North American Free Trade Agreement
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Production and management (invited speakers tim mcnerney director of national sales at the coca-cola company) About the company (will be on the final exam): Disciplined growth: . 4b operating revenue, . 3b returned to shareholders. Christmas commercial: message: family union, happy time when drinking coke, coke brings happiness, The mom implies the shoppers (resolve issues), boy (customers) Seasonal: in summer and holiday, coke will have more demand. Safety: policy change, nafta and trade war, tariffs. Pipeline (process and movement): fill in coca-cola"s warehouse first, so that they have product for the suppliers. Batch (economic scale): 500000 cases of produce for coke. Location: they sell in canada, and around the world. Inventory management classify their product, class a, b, c (cans cola, energy drink, core power etc. ) 2019 march, coke and tims partnership, buying licensing right. Tim hortons is a canadian icon, help coke build a good image in canada.
