MGMC14H3 Lecture Notes - Niche Market, Clear Aligners, Orthodontics
Document Summary
Invisalign case analysis at class: should not bring the work from pakistan to california. Cost more and do not gain anything, not even time: there is no efficiency gain to move away mexico to another country, they take the same 1-2 weeks. They are good with current distribution channel: push: want dentists to recommend invisalign to orthodontists want orthodontist to use invisalign. Not everybody is a good candidate for invisalign. Risk (financial, need to order a new one if not work) absorb by orthodontist, but not dentist: some alternatives suggested by the class: 1) train dentist and sales force as well. Better to mass market, the only downside is orthodontist may not be happy. Pros: volume and margin issue get solved.
