MGMC14H3 Chapter Notes - Chapter 1-3: Clear Aligners, Breakcore, Main Source
Document Summary
Align technology inc. of santa clara is the first company designed, manufactured, and marketed the invisalign system. No one can compete with it in the industry so far. The company was founded by zia chishti and kelsy wirth, and both of them didn"t have the orthodontic education background. 2001 sales figures, but found that revenue was not sufficient to support the future cost growth. The company now is trying to make the invisalign system to be adopted by orthodontists and patients. However, for some reason, orthodontists as the only approach which patients can have the access to the program, are not adopting the system. Even though the company has done so many work and spent a lot of money to increase the awareness of invisalign, the effect still doesn"t seems that good. The major problem is the distribution gap between the product and end-user.
