MDSA01H3 Lecture Notes - Lecture 10: Fanfiction.Net, Julia Kristeva, Carnivalesque

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25 Jun 2018
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MDSA01
Lecture 10 – June 12, 2018
Erotic Analysis
Erotic = Pleasure, desire, excitement
Media Erotics explores the array of resistive pleasures that audiences derive from media by examining
the various sensuous, creative and transgressive ways in which persons use and interpret media
Disruptive of the status quo or established order and productive of something new
Eros: “the liberator”
Resistive Pleasures
Pleasures that do not serve dominant or hegemonic interests, or that act counter to such interests
Resistive pleasures are:
oContextual (how, what, when, where, and why; depends on prevailing norms or codes to resist)
oTactical (must seize the opportunity; fleeting)
oCreative (takes advantage of available resources)
oCumulative and Incremental (over time, slowly and in tiny bits)
oExample. “Pepper Spray Cop” – people interpreted it as antagonistic
o“Resistive”
Interpretive Play: An active mode of reading media artifacts that ignores dominant
interpretive codes in favor of pursuing one’s own desires
Open vs. Closed Text
Open text: (“writerly”) A text structured to call for active participation from
audiences in the production of meaning (e.g. Lost, Walking Dead)
Closed text: (“readerly”) A text structured to elicit a particular, usually singular,
response from audiences (e.g. a situation comedy; TV game shows)
o“Pleasures”
Plaisir (passive): A hegemonic pleasure; a comfortable and comforting pleasure that
reproduces dominant culture/subjectivity.
Dominant (hegemonic): the gaze; form, genre and narrative
Jouissance (active): Literally “bliss, ecstasy, orgasm”
A radically disruptive pleasure; an elusive and ecstatic pleasure that destabilizes
culture/subjectivity. Creates crack in dominant ideology
Resistive (counter-hegemonic): interpretive play; fandom and cultural production;
participatory media
Transgression
Any action that breaks with the status quo, disrupts prevailing norms, conventions or cultural codes
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Document Summary

Media erotics explores the array of resistive pleasures that audiences derive from media by examining the various sensuous, creative and transgressive ways in which persons use and interpret media. Disruptive of the status quo or established order and productive of something new. Pleasures that do not serve dominant or hegemonic interests, or that act counter to such interests. Pepper spray cop people interpreted it as antagonistic: resistive . Interpretive play: an active mode of reading media artifacts that ignores dominant interpretive codes in favor of pursuing one"s own desires. Open text: ( writerly ) a text structured to call for active participation from audiences in the production of meaning (e. g. lost, walking dead) Closed text: ( readerly ) a text structured to elicit a particular, usually singular, response from audiences (e. g. a situation comedy; tv game shows: pleasures . Plaisir (passive): a hegemonic pleasure; a comfortable and comforting pleasure that reproduces dominant culture/subjectivity.

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