BIO375H5 Lecture Notes - Lecture 7: Anastrozole, Neuromarketing, Insulin
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When, what to do for presentation, pdf for presentation will be posted right after class. Nda (after clinical test) and ind (before ct) is totally different. Market research is important and need to be done before making further decision. > competition (getting decent piece of share in the market, know who is we competing with, how to make it even more competitive), substitute products (not necessarily the same type of product)- indication. > product characteristics (how does product differ from competitor; why does consumer are having option to choose your produ(cid:272)t i(cid:374)stead of other"s(cid:895) > market segmentation (need to know which segment of the market that the product should belong to) Testing (can be expensive)- creati(cid:374)g prototype of the produ(cid:272)t a(cid:374)d do testi(cid:374)g that"ll help i(cid:374)(cid:272)rease a(cid:272)(cid:272)ura(cid:272)y of the correlation. Secondary sources (information that is second hand obtained from secondary sources, doing laboratory works, supervisor asked to research paper (pubmed, etc)
