CMN 2130 Lecture Notes - Lecture 8: Mahzarin Banaji, Kristi Yamaguchi, Cognitive Bias

• School: University of Ottawa
• Department: Communication
• Course: CMN 2130
• Professor: Sherry Ferguson

Document Summary

Ted talks video - dan simons 2011 https://www. youtube. com/watch?v=9il_d3xt9w0. Illusion, you experience what your mind and body allow you to experience. Seeing the same thing (ex: chess pieces) Violating that impression, we are not seeing the world as it actually is. Taking in only certain details (about the width of your thumb) Perception is the process of sensing, interpreting, and reacting to the physical world. The repetitious, the novel, the unusual, intense stimuli, contrast, and things that motivate us. 5 vehicles for perception: touch, taste, hearing, smell, and sight, which interact with each other. Characteristics: learned and backward looking: selective and self-serving, relative and context bound, mood dependent, completion seeking, culture bound and racially biased. Examples of the learned nature of perception: sight experiments with seeing, experiments with touch, experiments with smell, experiments with sound, experiments with taste. We are tall or short, big or small, young or old, depending upon the person with whom we compare ourselves.