CMN 1148 Lecture Notes - Lecture 5: Standpoint Theory, Implicit-Association Test, Stereotype
27 Sep 2016
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Perception: process of sensing, interpreting and reacting to the physical world. Learned and backwards looking: we learn through experience and based on this experience we expect things to be a certain way. Cultural bound and racially biased: biases occur in subtle ways, people don"t try as hard to help someone who is a minority, you can more easily identify with someone of your own race. Value driven: our values influence our perception of what is important. In the process of perceiving, what captures our attention. Vehicles for perception: our senses interact with each other. We process the negative more deeply than the positive (ex. We focus on what is meaningful to us. We pay attention to and recall what makes us look better. We perceive, remember and respond more to negative than to the positive. Self serving bias: we judge ourselves more generously than we judge others. We use obvious cues to decide on personal characteristics.
