CMN 1160 Lecture 1: Introduction

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Pierre Belanger

Document Summary

All technologies are extensions of our physical and nervous systems to increase power and speed. Any extension, whether of skin, hand, or foot, affects the whole psychic and social complex mcluhan. Marshall: phone of our voice, television of our eyes and ears, computer of our brain, electronic media of our central nervous system. What is media newspaper, radio, television, film and cinema, bill boards and advertisements, computers, mobile devices, internet. Internet offers all forms of these medias, mobile devices offer internet everywhere we are: a host of ever changing, ever developing interfaces, impacting the world around us. Media taxonomy media are ubiquitous, take a host of forms. Broadcast media: radio, television, recorded music and film; electronic transmission of information. Print media: physical support to distribute content; books, newspapers, magazines, flyers. Outdoor media (out of home advertising): billboards, sports stadiums, commercial buildings, bus shelters, public transportation vehicles, and buildings.