CMN 1160 Lecture Notes - Lecture 1: Sex In Advertising, Understanding Media, Wayne Gretzky

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Pierre Belanger

Document Summary

The phone is the extension of our voice etc. Marshall mcluhan: an individual who has redefined their field and who will forever remain associated with it (ex. Media are extensions of some physical, social, psychological or intellectual function of humans. People use different media at different times to fill different needs. Uses and gratifications: research model that strives to circumscribe the plethora of needs satisfied by media circumstantial factors. Media is fulfilling one of the three following main roles. Therefore there are strong personal, cultural, socio-economic, educational and. Media is omnipresent (omnipresent definition: all around us and influence us when we may not know it does) Broadcast media definition: radio, television, recorded music and film (common electronic way in which they/ and their information are transmitted) Print grouping definition: books, newspaper, magazine, flyers (all use physical support on which to distribute their content) Outdoor media: billboard, out of home advertising: sports stadiums, commercial, bus shelters, public transportation vehicles and buildings.