CMN 1160 Lecture Notes - Lecture 24: Everett Dean Martin, Edward Bernays, Elihu Katz

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Mohammed El Hashash

Document Summary

Edward bernays: born in 1891 died 1995, top 100 most influential people according to life , laid the groundwork for the theories that will be discussed today, described the mases as irrational and subject to herd instinct. 1920: herd mentality can exaggerate people"s unconscious urges, lower inhibitions, and heighten antagonism to other groups. Educated people can display this mentality just as the ignorant can: that allows us, as the sender of the message, to tap into this group mentality and steer the herd. When they came to see apartments and luxury homes, they saw mozart piano in the music room the lights and curtains and the piano that were in the rooms on tour, influence viewers of the house. Opinion leader in this situation is the architects. This isn"t strict two step flows because they aren"t directly in contact with the opinion leaders: also contracted by ivory soap, create a hygiene scare, scared of germs, and buy soap.