ADM 3326 Lecture Notes - Lecture 15: Standard Deviation, Numeris, Local Tv Llc
24 Feb 2016
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Lecture 15 - media strategy. Monday, november 9, 2015. Media strategy - target audience coverage. You"ve got customer non customer. Overlay that with demographic and psychographic. Rogers owns mclains, their media kits state the states of their reach, etc. They are trying to see their advertisement space. Bulk volume discount, more times you advertise the more discount you get. Research is done that"s how the companies get the info for the media kit. Meda strategy - geographic coverage. Coverage based on geography, city, country, etc. E. g. advertising every tuesday on newspaper. The timing has to be in the sentence to know what we"re talking about. Specificity of the timing of the schedule, media by media basis. Continuous tv, radio ad, etc. Pretty much all tv ad is flighting. E. g. on a daily basis ad, every tuesday. Flighting - the company taking a gap, a break. Pulsing - you are actually spending more.
