ADM 1370 Lecture 4: L4 (Umar Ruhi) Notes
13 Feb 2019
School
Department
Course
Professor
ADM 1370
L4 : UMAR RUHI
MODULE 1: Introduction to Information Systems and Social Computing
18.01.2019
L4 Adopting a Social Business Aptitude:
- Maximize the potential of social media by using it across business functions.
- Rather than using social media as an inside-out promo medium, leverage the outside-in
conversations as well.
- Harness big social data to glean insights for product research, competitive analysis and
prediction of customer needs.
- Update governance policies and guidelines. Train employees on how to use social
media. Who is responsible for what.
Social Media Functionality and Implications:
7 Objectives of People use Social Media:
- Presence
- Identity
- Relationships
- Reputations
- Groups
- Conversations
- Sharing
How would you role of social media on the Data Information Knowledge Wisdom
continuum?
- User behaviour?
- Technologies or Tools?
- Business Practices?
Structured vs Unstructured Data:
Structured: Refers to info with a high degree of organization, such that inclusion in a
relational database is seamless and readily searchable by simple, straightforward and
categories.
Unstructured: Data without context, just numbers floating around. Hard to put into rows
and columns, harder to analyze.
Structured Vs. Exploratory
Document Summary
Module 1: introduction to information systems and social computing. Maximize the potential of social media by using it across business functions. Rather than using social media as an inside-out promo medium, leverage the outside-in conversations as well. Harness big social data to glean insights for product research, competitive analysis and prediction of customer needs. Train employees on how to use social media. Structured: refers to info with a high degree of organization, such that inclusion in a relational database is seamless and readily searchable by simple, straightforward and categories. Unstructured: data without context, just numbers floating around. Hard to put into rows and columns, harder to analyze. Business users: determine what questions to ask. It; structures the data to answer the questions. It delivers a platform to enable creative discovery/ Business users: explores what questions could be asked. The mapping/measuring of relationships and flows between people, groups, organizations, computers, or other information or knowledge processing entities.
