ADM 1370 Lecture 3: Jan.15.2018

• School: University of Ottawa
• Department: Administration
• Course: ADM 1370
• Professor: Okhaide Akhigbe

Document Summary

Different is for different types of functions (chart on lecture 2 slides) Social media changes the way we communicate and the news we obtain; these tools and means to doing things not the end. Downsides of social media: propaganda, can t control it, not getting an objective view on things (like news), Trend: has led to a convergence of information and communication. Implications for business: share info, engage with others, manage reputation and discover new businesses. Adopting a social business aptitude: maximize potential of social media, gain insights through social media, update corporate governance policies and guidelines. Structured data has a high degree of organization that the relational database is seamless and readily searchable by simple straightforward search engine algorithms or other search operations. Business users determine questions to ask while it structures the data to answer the question. It delivers to enable creative discovery and then business users explore what questions could be asked.