ADM 3316 Lecture 4: VOBA VIDEO Turning Information Into Intelligence
13 Apr 2020
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Document Summary
Information costs you money and intelligence makes you money. No truer words have ever been said; unfortunately many intelligence vendors that exist today still primarily deliver. "information" to customers and pass it off as "intelligence". This online course will discuss what is necessary for turning information into intelligence. This course will teach you how to turn key performance indices (kpi"s) into measurable indices. These measurable indices will generate two scoring values from information obtained that is strategic and measurable. Organizations should be able to easily digest the intelligence obtained on kpi"s and quickly understand their perceived strengths and weaknesses. That intelligence is what should drive strategic and tactical initiatives, as well as goal setting and establishing milestones. Organizations should not have to wade through reams of information and attempt to interpret what they should care about. This course will enable your organization to easily convert measurable information into intelligence.
