PSYCH253 Lecture Notes - Cognitive Dissonance, Fraternities And Sororities, Knitting

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We often want to find out other people"s attitudes: e. g. , dating relationships, becoming friends. Video clip: friends joey: attitudes: affirm masculinity, i"m a man! , behaviours: knitting, flower arrangements, thus, joey"s attitude do not match his behaviours. When others influence on our behaviour are minimum: e. g. , social influences (bystander effect) When attitudes specific to behaviour are examined: e. g. , attitudes toward eating preferences versus attitudes toward drinking milk. When people are reminded of their attitudes: e. g. , self-awareness. When attitudes are reinforced through experience: e. g. , female graduate students" attitudes toward child care. Psychological discomfort resulting from discrepancy between cognitions or attitude- behaviour inconsistency. E. g. , smoking: behaviour: i smoke cigarettes, attitude: smoking leads to lung cancer, dissonance, option 1: change behaviour. No dissonance: option 2: change attitude. Attitude: smoking has been linked with cancer, but research had methodological flaws. Which method is better: any method will work, but easier method is attitude change. It is often easier to change attitudes than behaviours.

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