PSYC 241 Lecture Notes - Lecture 4: Binge Drinking, Pluralistic Ignorance, Gift Card
9 Mar 2021
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Document Summary
Definition of attitude: a psychological tendency that is expressed by evaluating a particular entity with some degree of favour or disfavour, our attitudes are stored in memory, attitudes are generally stable over time, but can change. Video 2: the tripartite theory (the abcs of attitudes) Example: the tripartite theory (abc)- sushi: affect, yummy , raw fish?, behaviour, frequent sushi eater, never ever , cognition, sushi is good for you, sushi is kind of pricey. Davidson and jaccard, 1979: asked 244 women about their attitudes toward birth control pills, using different levels of specificity, specificity predicts behaviour. What are some of the reasons underlying the a-b problem : attitudes sometimes conflict with other powerful determinants of behaviour, attitudes are sometimes inconsistent. Important addition to the model is that attitudes do not directly influence behaviour. Theory of planned behaviour: theory of reasoned action was later extended and refined, and the new model was called the theory of planned.
