PSYC 241 Lecture Notes - Lecture 7: Combined Oral Contraceptive Pill, Terror Management Theory, Binge Drinking

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A psychological tendency that is expressed by evaluating a particular entity with some degree of favour or disfavour. Knowledge function imagine how difficult our daily lives would be if our evaluations were not stored in memory. Our attitudes help us to manage simplify information processing. They guide our behaviour toward valued goals and away from aversive events. Positive attitude toward success in university will lead you to work harder. Out attitudes serve to help us express our values and communicate them to others. Out attitudes can help us fit in with our social groups; we are motivated to hold attitudes that will be approved of by others. A lot of people had internal discomfort with how much their peers were drinking. Means that many people share the same attitude but because they want to fit in they do(cid:374)"t e(cid:454)p(cid:396)ess this attitude. Our attitudes can serve to protect our self-esteem or justify actions that make us feel guilty.

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