PSYCH238 Lecture Notes - Lecture 3: Personal Identity, Social Identity Theory, Stereotype

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Perception is the process of interpreting the messages of our senses to provide order and meaning to the environment. The process through which people select, organize, and interpret information about other people. Perception helps you interpret the things going on in the world. The perceiver: you filter the world through your own personal traits and characteristics. We tend to see things consistent with our affect. Your mood infuses your judgements: attitudes, motives. The target: they bring something to the situation that colours your interpretation of them: ambiguity, novelty. Perceptual shortcuts and errors in judgement at work. Primacy and recency effects: overweighting first impressions or recent cues, dougherty et al. , interviews:researchers give interviewers positive or negative information about the candidate before the interview. Projections: attributing one"s own thoughts or characteristics to other people. Tendency for rater to give more favourable evaluations to people who are similar to him/her in terms of background or attitudes.

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