MCS 2000 Lecture Notes - Lecture 2: Microblogging, Llers, Instant Messaging
13 Oct 2016
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Tuesday, September 20, 2016
Lecture 2: Managing the Communication
MCS 2000
•best communication starts with planning
•clarity is essential
The ACE Communication Process:
The ACE Communication Process:
•systematic process — helps you make good communication decisions
•flexible process — can be applied to any situation, simple or complex, and any message,
written or oral
•iterative process — evaluation may lead back to the analysis to reconsider decisions
•analyze, compose, evaluate
Part 1: Analyzing
•Four key elements
•purpose — focuses message
•audience — helps meet needs
•content — ensures complete message
•medium — helps choose best delivery message
1. Analyzing the Purpose Focuses the message:
•think about why you are communicating from two points of view
•what is your purpose of communicating
•what outcome do you want to achieve? What you want your audience to know or do as a
result of the communication?
•will the outcome require persuasion?
•no, if your communication is purely informative
•yes, if you need to influence a recipient to agree with an idea or take an action
2. Analyzing the Audience helps meet their needs:
•primary audience — direct recipient(s) of the message
•secondary audience — anyone else who may receive a copy of the message or be influenced
by it
•ask…
•what does the primary and secondary audience already know?
•what information does the audience need to know — and why?
•When does the audience need this information
•how will the audience react to this information
•if the purpose is primarily persuasive…
•what questions or objections will my audience have?
•how will my audience benefit from my idea or proposal?
!1
find more resources at oneclass.com
find more resources at oneclass.com
Tuesday, September 20, 2016
3. Analyzing the content ensures a complete message:
•do you know enough about the topic of situation?
•do you have enough data to support your main idea?
•if not, where can you find additional information?
•primary research — collecting your own data
•secondary research — using information other people have collected
4. Analyzing the medium helps you choose the best delivery option:
•choose a medium or channel based on the needs of the audience
•do not choose based on what is most convenient for you
Decisions made daily in the workplace:
•Could an email potentially cause harm to a group, community, or individual?
•Could a private meeting create uncertainty regarding influence, morality, or respect?
•Is this communication that I am preparing based on beliefs or on facts?
•Have I included everything that the audience needs? Is this message complete?
•If I hit “send” on this email, will my employer face potential legal considerations, such as an
action under the Charter of Rights and Freedoms, provincial human rights legislation, or the
Criminal Code?
•Am I using any information in this report that violates another person’s privacy, uses their
intellectual property, or violates a signed competition clause?
Ethics:
•Observe — “look to learn” what is done and what is not done?
•Ask — What are the ethical standards and practices in your workplace?
•Research — What do trusted sources say?
Part 2: Composing
•Be yourself! These are guidelines, best practices
Four Key Elements:
•practicing strategic time management
•organizing the content
•drafting the content
•designing the message
Involves…
•organizing the content so that it is understandable from the audience’s perspective
•putting that content into coherent sentences and logical paragraph
•selecting a medium that is professional
•designing a format that makes the communication easy to follow
1. Managing Time
•it never hurts to have a process in place to how you are going to manage your time, find a way
that works for you
•be aware
!2
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Mcs 2000: best communication starts with planning, clarity is essential. Is this message complete: if i hit send on this email, will my employer face potential legal considerations, such as an action under the charter of rights and freedoms, provincial human rights legislation, or the. Four key elements: practicing strategic time management, organizing the content, drafting the content, designing the message. !2: organizing the message, create an outline, start with the purpose, introduction(problem & proposed solution), description, bene ts, implementation plan etc, direct organization. Social media planning keeping it simple: it"s a medium to take communication to a group of people ex. !4: audience expectations are high for business messages. Even very short business messages require planning and formatting: who is your audience, social media messages are very easily forwarded. (think of viral ). Therefore, awareness of your secondary audiences is as important as knowledge of your primary audience.
