MCS 1000 Lecture Notes - Lecture 10: Crowdsourcing, Groupthink, Business Analysis
12 Dec 2016
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Chapter 10 developing new products and services. A good, service, or idea consisting of a bundle of tangible and intangible attributes that is received in exchange for money or some other unit of value. Product line - is a group of related products under a single brand sold by the same company. Companies sell multiple product lines under their various brands. Product mix total number of product lines that a company offers to its customers. Derived demand: a demand for a good, service, etc. , that is a consequence of the demand for something else. Production goods: used in the manufacturing process that becomes part of the final product. Support goods: assist in producing goods and services. Newness compared with existing products: functionally different, revolutionary, additional features. Ne(cid:449)(cid:374)ess fro(cid:373) the co(cid:373)pa(cid:374)y"s perspecti(cid:448)e: product-line extension. Why new products or services succeed or fail.
