MCS 1000 Chapter Notes - Chapter 10: Aadhaar, Apple Inc., Ipad Air

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Arsenio( Archie) Bonifacio

Document Summary

Product: a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. Nike shoes and clothing, polaroid canada cameras and film, hospitals in patient, outpatient, and medical research) Product item: a specific product as noted by a unique brand, size, and price. (e. g. Downy - 360 ml and 700 ml 2 product items) Stock keeping unit (sku): unique identification number for inventory purposes. Product mix: number of product lines offered by a company. Consumer goods: products purchased by the ultimate consumer (apple computer) Non-durable goods: item consumed in one or a few uses (food products or fuel). Durable goods: product that lasts over an extended number of uses, such as appliances, automobiles, and stereo equipment"s. Services: activities, deeds, or other basic intangibles offered for sale to consumers in exchange for money or something else of value.