FRHD 3070 Lecture Notes - Mass Communication, Content Analysis, Dian Fossey
4 Oct 2013
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Document Summary
Involves relatively objective measures of behaviour, often along with a systematic procedure for sampling time intervals or other units for observation. Appropriate when what is being studied might alter theyre behaviour if they are aware. Limitations: may have to wait a long time, cant make strong casual inferences. Purpose: examine spectator behaviour at youth hockey game. Methods: record all spectators comments in 1 are of arena. Whether comments varied by age, gender and competition level: checklist catagories. Researcher angages in same activities as people being observed. Pros: high external validity, experience same environment as participants, collect info on factors not observable. Influence participants behaviour: challenge of maintaining objectivity, a lot of time, cannot make strong casual inferences. Purpose : examine online pro anorexia support groups. Methods: created bogus profile and pretended to be a member for 2 months. Main reason for joining was supposed to get support. Researcher received very supportive and extremely hostile responses.
