MARK468 Lecture Notes - Lecture 1: Acura, Halliburton, Root Mean Square
13 Jul 2018
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Document Summary
Before branding push only before branding or advertising, manufactures push good to retailers and retailers push goods to the consumers. Consumer then began to see retailers start to brand themselves - conglomerations, for example large chain grocery stores. Trying to cut down the amount of steps in the channels has been occurring for a long time. Sometimes even see straight manufacturer to consumer: if you are going to dis-intermediate someone, then you have to make sure that you provide the same services that that person was. Conglomerates by category (colour) and estimated sales (size) Walmart, costco, canadian tire - huge for general. Canada"s leading retailers tend to concentrate their operations in ontario, quebec, alberta, and. Bc as they include the country"s largest cities and the largest percents of canada"s retail sales sales dominated by motor vehicle and parts sub-sector and the food and beverage stores sub- sector.
