MARK468 Lecture Notes - Lecture 5: Census Geographic Units Of Canada, Retail Park, Advantageous
13 Jul 2018
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Location decisions based on four levels on a basic level, decide what region to have your store in country - decision of international expansion regional analysis - nd out what regions have good/ bad attributes. Free advertising", piggy backing off already existing promotion. because the way promotion is done has changed, need to think of how promotion and economies of scale has changed. Now, if promotion is more online based, then you can open in other cities more easily. Economies of scale vs. cannibalization for company owned stores, the objective is to maximize pro ts for the entire chain continue to open stores if marginal revenues greater than marginal costs. Evaluating a site for locating a retail store retailer needs to consider three factors: 3. the characteristics of the site the characteristics of the trading area for a store at the site the estimated potential sales that can be generated by a store at the site.
