MARK432 Lecture Notes - Lecture 10: Amber Alert, Earned Media, Social Currency
13 Jul 2018
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Ultimately, facebook owns it, run the risk that facebook can decide it doesn"t like what you want to post, etc. Digital vs. social sharing interaction engagement ampli cation social can be spread if people want to. Consumers today people trust brand social media posts 40% less than they do information on brand websites (and 70% less than recommendations from family and friends) 56% of millennials moved their business from at least one company in the past year due to poor customer service, and ~1/3 of consumers would rather clean a toilet that talk to consumer service. B2b customers today start their research online effective social media strategies generate 20-30% more inquiries shrinking difference between b2b and b2c customers. What is the organization hoping to accomplish online? exposure, awareness, more donations blended media - omnichannel, driving more traf c to the website through other digital media. 50,000+ missing kids/year in canada, 1 every 10 minutes.
