MARK432 Lecture Notes - Lecture 17: Google Analytics, Quantcast, Bitly
13 Jul 2018
School
Department
Course
Professor
Document Summary
Few good benchmarks evolving too quickly variation by industry inconsistency in reported benchmarks changes in measurement (e. g. google"s not provided" ) best to benchmark against yourself over time get good baseline data. What can we learn from metrics? metrics help you follow the journey of a deepening relationship. Metrics: a love story: nd out where they are - audience, get them over time to notice you, rst date, rst kiss - moving along. Roi = (revenues investment)/ investment investment includes staff costs overhead that can be attributed to that medium or effort outsourcing costs, e. g. design, hosting, subscriptions, software, tools. Tools of the trade data gathering and posting data analysis testing and re nement. Google webmaster tools competitive research tools social sign-in social listening tools - tout-suit most are free at basic level or have free trial (more common) Keyword research tools most are free at basic level or have free trial.
