PSYC 221 Lecture 8: Long term memory Encoding

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Lecture 8 long term memory encoding: memory aids and mnemonics, extraordinary memories, factors that affect encoding efficiency, encoding specificity and mood congruence, episodic and semantic memory. Part 1 memory aids and mnemonics: method of loci : used for serial list, think of different location and associate things with the location. First letter method - learn things in a particular order : serial words. S: the greatest mnemonist: extreme synesthesia and used method of loci. State dependent memory: memorization practice is material specific, when studying for exams, rmb the spacing effect. Information is easier to rmb when it is organized: conceptual organization enables better recall, deeper processing leads to better recall, most tips abt remembering ppl" names involve elaborate encoding, repeated neural firing strengthens synapse. Stress and anxiety impair memory encoding: pregnancy can impair memory. Part 4 encoding specificity and mood congruence: alcohol and state dependent memory, mood congruence, mood is the same and at the same.

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