BUS 343 Lecture Notes - Lecture 11: Supply Chain, Channel Types, Direct Selling

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Srabana Dasgupta

Document Summary

Recall the concept of the value chain, which is a useful way to identify all the players that typically work together to create value. Value chain = series of activities including business f"ns: each link in the chain has the potential to add/remove value from the product the customer eventually buys. Supply chain = all activities necessary to turn raw mat into a g/s & put it in the hands of the consumer of business customer: firms may choose to outsource their activities. Distribution channels = subset of supply chain: important b/c large part of marketer"s ability to deliver value proposition rests on ability to understand. Logistics mgmt = process of actually moving g through supply chain. Inbound logs receive mat to manu products. Includes taking delivery of mat, warehousing, inventory control. Ops activities transform the materials into final product form. Outbound logs activities ship product out to customers. Marketing & sales handle advertising, promotion, channel selection, pricing.