BUS 343 Lecture Notes - Lecture 10: Professional Wrestling Throws, Information Management, Inventory Control

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Lily Lin

Document Summary

Increasingly becoming more important: compete more and differentiate yourself more, thanks to technology, ex: amazon changed how companies need to get products to the consumer. It"s hard for manufacturers to make contacts and reach consumers. Independent firms at different levels of production and distribution work together under contract. Franchise organization: manufacturer-sponsored retailer, ex: dealerships, manufacturer-sponsored wholesaler, company give other companies the right to create their products. In-person, phone, or online: assortment or specialization, add-on services, set channel objectives, what are your objectives as a company, the level of customer service you want to offer, think about the nature of your product, competitors. Financial situation and company size will determine your capacity for delivery. Intensive = can find anywhere you go: product is stocked in as many outlets as possible, wide coverage, convenience. Luxury brands: people need to put in effort (time and travel) to acquire product, evaluations, economic criteria, control issues, adaptability.