MKT 700 Lecture Notes - Lecture 5: Mapquest, Spatial Database, Weighted Arithmetic Mean
Document Summary
Rates can be compared by subtracting but can only be aggregated by either first converting to values or by using a weighted average. Geodemographics: linkage of geography and demographics, geography as it applies to a particular location, performance of retailers in comparison with competitors or other site locations, can filter key customers to key areas, gis tools for geodemographics. Mapquest: geocoding the data convert addresses to geographic codes. Canadian census: canadian census, every 5 years years ending in 1 and 6, short form and long form, sample census questionnaires for canada, http://www23. statcan. gc. ca/imdb/p2sv. pl?function=getsurvinstrumentli st&id=152274, definition of variables, http://www23. statcan. gc. ca/imdb/p2sv. pl?function=assembledesurv&d. Census geography: many levels of geography available, must use what is most suited to your need, postal code and fsa also used. Gis map: layers in a gis map, road network, rivers, lakes, parks, provinces or states boundary file, cities, landmarks, thematic map, population census data, density, sales, per capita sales.
