MKT 100 Lecture Notes - Lecture 8: Webcam, Baskin-Robbins, Brand Licensing

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

Mkt100 chapter 9: product, branding, and packaging decisions. A product is the item offered for sale. The product can be an item or a service there is more to its physical shape or basic service function. Product is anything that can be offered to a market to satisfy a need or a want. An example is a physical goods, services, experiences, events, people, places, properties, information, and ideas. We as marketers must see ourselves as benefit providers when making products. I. e: a customer is staying in your hotel, what are they buying: they are buying rest and sleep, this is called a core benefit of a product. Products or brands that consumers are willing to make a special purchasing efforts. I. e: luxury car, jewelry, designer apparel: shopping: Shopping products are those that consumers compare the qualities of the products such as suitability, quality, price, and style: convenience products: Consumers usually buy convenience goods frequently with lot of effort.