MKT 100 Lecture Notes - Lecture 9: Tcby, American Marketing Association, True Religion (Clothing Brand)

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Khalil Rohani

Document Summary

What is a product from marketers perspective. Identify the advantages that brands provide firms and consumers. Describe the types of branding strategies used by firms. Explain the difference between a product mix"s breath and a product line"s depth. State how a product"s packaging and label contribute to a firm"s overall strategy. A product is the item offered for sale. A product can be an item or service there is more to its physical shape or basic service function. What is product for marketers: product is anything that can be offered to a market to satisfy a need or want. For example, physical goods, services, experiences, events, people, places, properties, information, and ideas. What is the relationship between products and the notion of complexity: we as marketers must see ourselves as benefit providers when making products. I. e. a customer is staying in your hotel, what are they buying: they are buying rest and sleep.