HTT 622 Lecture Notes - Lecture 2: Marketing Week, Canadian Dollar, Strategic Management
23 Mar 2017
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Document Summary
Product development can help draw in tourism. The products/service you receive changes the whole experience you have within a city. Work with marketing and promotion to determine segmentation, strategy and communications with your audiences. Work with partners (businesses and other dmos) Work with community relations to have the locals accept the tourists and tourism. Must have the local community be accepting because if not and the tourists feel unwelcome, it will affect wom/ewom. You can"t control the quality and quantity of your services and products. They aren"t the ones building the infrastructure (destination) No space to in uence much, they are just given the location and said for them to go market and promote it. Desire to be supported by local residences, the way they treat tourisms/accept tourism affects how well tourists receive the experience and dmos do not have much control over how locals behave.
