GCM 210 Lecture 4: GCM 210 Week 4
25 Feb 2019
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Document Summary
Packaging uses many complex materials and substrates. At the core of packaging we have glass, metal, paperboard corrugates, plastic, labels and foil. We are constantly looking to work with substrates that are flexible, resilient to the environment and cheap an impossible dream. Mixing materials and substrates means difficult recycling. 2: determine the price, determine the distribution strategy, determine the brand values, product, pack attributes. " the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " The process of marketing is that of bringing a product to market. Product design (including packaging design), art direction, brand management, advertising, copywriting. Often involves use of the creative arts. 4 broad levels of marketing decision (aka. Deals with specifications the actual goods or services, and how it relates to the end-user"s needs and wants. Product design, new product innovation, branding, packaging, labelling. A key aspect of the product management.
