GMS 200 Lecture Notes - Lecture 7: Southern California Edison, Liquor License, Captive Market

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

Late 70s developed 3 models to help us think about strategy. Creaing a barrier to entry to would be compeitors. Southern california edison: uility, capive market, to open an electric company would require a massive infrastructure. Online mega store like amazon: new entrants cannot compete with branding, infrastructure, and supply chain. Cost to switch to another product or service. Used to reduce the threat of new entrants and subsitute products. Increasing switching costs: deals for staying, memberships, contracts. Essenial of strategic analysis: porter"s model of five strategic forces afecing. In situaional analysis, a manager ideniies planning assumpions, issues and problems. Creaing a sequence of steps to achieve them. The steps or tacics needed to achieve the goals deined in a strategic plan. For example, if a company"s strategic plan is to become a market leader, its tacical plan might be spend more on adverising and markeing.