GMS 200 Lecture Notes - Lecture 8: Ryerson University, Human Resources, Organizational Culture

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Franklin Ramsoomair

Document Summary

Creating a barrier to entry to would be competitors. Online mega-store like amazon: liquor licence is a cost that might prohibit entrants, new entrants cannot compete with branding, infrastructure, Switching cost the cost of a customer to switch to another product or. Used to reduce the threat of new entrants and substitute products. Coopetition is when two companies in the same industries work together that"s not their core competency. In situational analysis, a manager identifies planning assumptions, issues and problems. Creating a sequence future the above of steps to achieve them. The steps or tactics needed to achieve the goals defined in a strategic. For example, if a company"s strategic plan is to become a market leader, its tactical plan might be spending more on advertising and marketing. The process of planning strategic goals and objectives to tactical goals: specific goals, actions and time required to achieve goals, human resources required, physical resources required, budget required.