GMS 200 Lecture Notes - Lecture 18: Management Information System, Myford Touch

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: William Onuwa

Document Summary

Software is adding value to auto (cid:373)akers" products because it innovates its vehicles without investing a great deal of money and effort into production. Software also creates a new sector of advancement for automakers to explore. They can always update or recondition software to help its customers needs. Along with this it brings overall customer satisfaction, it lets users have the option to control their car to their specific interests. They can also easily fix any problems its creating for customers by allowing them to take surveys and the basing the updates off the complaints customers gave. For the customer there are unless benefits such as all customers that use smartphones can connect and update data on the car"s applicatio(cid:374). Users ca(cid:374) also correspo(cid:374)d with other users on the road. Some value chain activities involved in enhancing cars with software are primary, which is the activity involved in production and distribution of the product.