GMS 200 Lecture Notes - Lecture 5: Diapers.Com, Predictive Analytics, Data Mining

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: William Onuwa

Document Summary

Case 5: asking the customer by asking the database. Customer data bases use data mining which is taking large quantities of data such as customers feed back surveys and generating useful information to help the company be more effective to the customer. If this company did not use company databases, they would most likely advertise to audiences that are not interested because they do not know which customers are seeing their advertisements. This could mean a huge lost of potential customers at forbes. Customer database is useful in this case because forbes can easily figure out which websites their customers are frequently visitors so they can target those websites. Another company that is using customer data bases effectively is. Diapers. com they use predictive analytics that have stored up to five years of useful data to predict how much their customers will spend on certain products.