PSYC 2245 Lecture Notes - Lecture 18: Social Proof, Normative Social Influence, Minority Influence

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Define conformity: voluntarily changing your behaviors to match others. : the implicit or explicit rules a group has for the acceptable behaviors, values, and beliefs of its members: describe milgram"s obedience studies. Participant told to shock the learner if he answered incorrectly. The amount of shock was to be gradually increased as the experiment progressed: describe muzafer sherif"s experiment. : his experiment was the study of autokinetic effect for the need to be accurate. There was an illusion that still light moves in the dark. The light never moved, so there was no right answer when asked how much the light moved. They were asked alone, then with a group. Answers of individuals in a group converged over trials: describe solomon asch"s experiment. : it was an unambiguous line judgement test in which groups of 7 college male participants had to compare lines of varied lengths: describe the results of sherif"s experiment.

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