SOCPSY 2K03 Lecture Notes - Lecture 6: Ipsos, Face Validity, Focus Group

• School: McMaster University
• Department: Social Psychology
• Course: SOCPSY 2K03
• Professor: Dr Glavin

Document Summary

Surveys used for descriptive, explanatory or exploratory studies. When unit is not the individual, it is still the individual who is contacted - person is called a respondent. Respondent - a person who provides data for analysis by responding to a survey. Surveys are good tools for measuring attitudes an orientations of a large population. 2 guidelines for use of a closed-ended questions. Response categories need to be exhaustive as they should include all possible responses. Problem of a question having more than one part. Respondent is asked 2 questions as if there was only one possible response. Appearance of negation in a questionnaire item paves way for easy misinterpretation. Example of negative item - "canada should not support united nations peacekeeping missions. A sizeable portion of respondent will skip over the word not and answer on that basis. Order in which questionnaire items are presented can also affect responses led a.