SOCPSY 2K03 Lecture Notes - Lecture 7: Ipsos, Response Bias, Statistical Inference
21 Oct 2020
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Guidelines for asking questions: a) choose appropriate questions forms, b) open-ended and close-ended questions, c) avoid double-barreled questions, d) short items are best, shor, unambiguous questions are best, e) avoid negative items, f) avoid biased items and terms. Two guidelines for the use of a close-ended question: response categories need to be mutually exclusive, response categories need to be exhaustive as they should include all possible responses. Matrix questions: a set of questions that have the same set of answer categories. Questionnaire order: the order in which questionnaire items are presented can also affect responses, the appearance of one question can affect the answers given to later ones, responses to later questions should be consistent with earlier questions. Example: social isolation in america: analyzing the american general social survey (gss), mcpherson et al. (2006) found that americans" core discussion networks had shrunk, on average, from three partners in.
