SOCPSY 2K03 Lecture Notes - Lecture 15: Likert Scale, Natural Science
19 Mar 2018
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Quantitative assignment: survey: operationalization, measurement, format as a paper survey. Quantitative assignment: questions 10 + 2 demographic, clear link to conceptual definitions for iv and dv, see ch. Quantitative assignment: required questions, one 3-5 sentence vignette question, one contingency question, at least 1 likert scale question, one open-ended question (no more) Quantitative assignment: response categories, follows each question, think about, coding, categories appropriate, balance, reasonable number, don"t know/undecided category, can respondent remember (eg. monthly social media usage) Review: ontology - objectivism, social world exists out there , to be discovered, measured, meaning is independent of people"s actions, epistemology positivism, natural science methods, measure social reality. Surveys: positivist assumptions, social life has its own reality, predictable, knowable, can be measured. Research questions: what is the relationship between iv(s) and dv, correlation, causation. Survey construction: what makes a good survey, clarity to respondents, measurement validity issue, questions reflect study focus operationalization, format, presentation.
