Sociology 2206A/B Lecture Notes - Lecture 12: Ethnomethodology, Nomothetic, Social Theory
3 Oct 2016
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Contingency questions: allow respondents to skip portions of the survey that aren"t relevant to them. Full-filter questions: asks if respondents have an opinion, then asks for the opinion of those who said they do have an opinion. Floaters: respondent who doesn"t have an answer but chooses one anyways. Leading/loaded questions: ? leads respondent to choose 1 answer over another because of its wording (you don"t smoke do you?) Negatives & double-negative questions: (do you disagree with those who don"t want to) Likert style questions: measures simple attitudes, beliefs, emotions or behaviours (ex. When you think back to high school, you feel: 1. Matrix questions useful when you have a # of related items. Composed of a series of questions that have identical response categories which are presented in a chart. Be careful of response bias: respondents just check off all very satisfied . Rank-ordering questions: rank from most to least interesting.
