COMMERCE 1BA3 Lecture Notes - Lecture 3: Problem Solving, Observational Learning, Social Influence
7 Feb 2018
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Document Summary
Learning occurs when practice or experience leads to a relatively permanent change in behaviour potential. Practical skills (job specific skills), intrapersonal skills (problem solving, risk taking), Learning in which the subject learns to operate on the environment to achieve certain consequences. Used to increase the probability of desired behaviours and to reduce or eliminate the probability of undesirable behaviours. Reinforcement is the process by which stimuli strengthen behaviours. A reinforcer is a stimulus that follows some behaviour and increases or maintains the probability of that behaviour. Negative reinforcers work by their removal from a situation. Occurs when a response prevents some events or stimulus from occuring. Defined by what they do and how they work, not by their unpleasantness. Positive reinforcers work by their application to a situation. Whether or not something is a positive reinforcer depends on whether it increases or maintains the occurrence of some behaviour by its application.
