CMST 1A03 Lecture Notes - Lecture 10: Simultaneous Substitution, Times Square Ball, Super Bowl
20 Apr 2016
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25 mc 10 matching (2 groups of 5) final assignment 2 has same grace period so week after 22nd memegenerator. net ch 4 media content. Beyonc obvi, football, ads, cultural event: flashpoint: media/event shared by many as a point of unification (oscars, nye ball drop, olympics, vs fashion show) Ad prices: us - mil / 30 sec expensive bc: economies of scale = efficient to reach 118 million people with one ad, most watched event of year, hype over the ads. Ads becoming viral videos = cross promotion. Feeds back to economies of scale primed to watch the ads rather than skip them. But canada: simultaneous substitution (simsub): duting a broadcast of a foreign live program, canadian network (ie: ctv), temporarily stops the feed , inserts its own ads. Ads of a lower cost bc reach less people! Ads more culturally relevant made for canadian market and comply with canadian rules (ie. cars miles vs km, phone providers, netflix)
