CMST 1A03 Lecture Notes - Lecture 9: Mass Society, Canada Revenue Agency, Social Responsibility

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Christine Quail

Document Summary

Economies of scale = efficient to reach 118 million people with one ad. Ads are becoming viral videos = cross-promotion. Feeds back to the economies of scale primed to watch the ads rather than skip them. During a broadcast of a foreign live program (e. g. super bowl), canadian network (e. g. During a broadcast of a foreign live program (e. g. super bowl), canadian network (e. g. ctv), temporarily stops the feed, inserts its own ads. Ads of a lower cost because reach less people. Ads more culturally relevant --? made for canadian market and comply with canadian. Crtc: the comments (complaints) received from canadians and the fact that the non-canada advertising produced for the super bowl is an integral part of this special event programming . 2017 super bowl - we will see us ads in canada in real time.